Paintless Dent Removal

What Is Paintless Dent Removal?

Paintless Dent Removal (PDR) is a quick, affordable process that restores metal back to its original condition, without disturbing the factory paint finish. PDR was developed by technicians on the assembly line of Mercedes Benz during the1940s to repair minor manufacturing flaws, using hand tools to gently push the dented metal back to its original form.

Ted has made great strides in the industry thanks in part to the specialized hand tools he invented for perfecting the craft. PDR is performed artfully by way of: selecting precisely the right tool, prefect light reflection, extreme hand-eye coordination, and definitely guts.

Damage is coaxed into disappearing. It’s a delicate dance. From the inner side of the body panel high spots are removed, making the surface flat again. PDR may be used on both aluminum and steel panels.

Because the original factory finish is preserved, there’s no need for grinding the paint off, and filling the dent with bondo, primers, and sealers associated with conventional body repairs. PDR is also 100% environmentally friendly. Chemicals or other toxic materials are not used in this process.

In fact, most dents can be removed onsite at your home or business while you wait. This innovative service has changed the face of the auto body repair industry. Today, customers and insurance companies can maintain the appearance and value of their vehicles without the inconveniences associated with collision repair – at a fraction of the cost.

Body shops have discovered that PDR is a time and money saver, whether they use PDR exclusively or in the push to paint process.

Dealerships are amazed at the return on investment when they use PDR to bring both new and used cars to their highest quality or restoring a lease return. Many dealerships we partner with sell PDR directly from their Service Drive as a way to ensure customer loyalty and satisfaction.

Insurance companies see the value of PDR –  keeping their out-of-pocket costs low, often paying that savings forward to their customers.

Many agents are now trained to uncover situations where PDR would be the more profitable solution. Sometimes insurance companies waive the deductible if PDR is chosen over traditional techniques.

Many factors affect the cost of PDR. Location of dent, depth of dent, conditions of the paint in the dented area, braces and support behind the dent, and electronics, just to name a few. Many dents appear smaller, but like a rock dropped in a pond, the dent expands both inward and outward.


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